March Drama Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 18 popular dramas, using big data collected from February 11 to March 11.

“Buried Hearts” topped this month’s list with a brand reputation index of 5,770,644. High-ranking phrases in the drama’s keyword analysis included “Park Hyung Sik,” “Heo Joon Ho,” and “political slush fund,” while its highest-ranking related terms included “hack,” “tense,” and “shocking.” The show’s positivity-negativity analysis also revealed a score of 91.94 percent positive reactions.

“Undercover High School” came in at a close second with a brand reputation index of 5,533,122 for March.

“Cinderella Game” ranked third with a brand reputation index of 4,370,241, while “For Eagle Brothers” trailed close behind in fourth with a score of 4,370,121.

Finally, “Melo Movie” rounded out the top five for March with a brand reputation index of 3,780,385.

Check out the top 17 for this month below!

1. “Buried Hearts”
2. “Undercover HIgh School”
3. “Cinderella Game”
4. “For Eagle Brothers”
5. “Melo Movie”
6. “The Trauma Code: Heroes on Call”
7. “Friendly Rivalry”
8. “My Dearest Nemesis”
9. “When the Stars Gossip”
10. “The Queen Who Crowns”
11. “My Merry Marriage”
12. “The Witch”
13. “Motel California”
14. “Desperate Mrs. Seon Ju”
15. “The Potato Lab”
16. “When Life Gives You Tangerines”
17. “Mother and Mom”
18. “KICKKICKKICKKICK”

Watch full episodes of “Undercover High School” with subtitles on Viki below:

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Catch up on “Cinderella Game” here:

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And “For Eagle Brothers” here:

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Or start watching “Friendly Rivalry” below!

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