March Drama Actor Brand Reputation Rankings Announced

Mar 22, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between February 13 and March 13.

Cha Joo Young, who recently starred in “The Queen Who Crowns,” topped this month’s list with a brand reputation index of 4,391,932. High-ranking phrases in her keyword analysis included “The Queen Who Crowns,” “Kkukku” (the actress’s fandom name), and “exposure.” Cha Joo Young’s positivity-negativity analysis also revealed a score of 88.56 percent positive reactions.

“The Trauma Code: Heroes on Call” star Choo Young Woo came in at a close second with a brand reputation index of 4,309,839.

Seo Kang Jun, who is currently starring in “Undercover High School,” took third place for March with a brand reputation index of 4,114,633.

Ju Ji Hoon, who starred in “The Trauma Code: Heroes on Call” and also recently made a cameo in “The Witch,” ranked fourth with a brand reputation index of 3,872,866.

Finally, “Melo Movie” leading lady Park Bo Young rounded out the top five for March with a brand reputation index of 3,462,180.

Check out the top 30 for this month below!