March Rising Star Brand Reputation Rankings Announced

Mar 30, 2025

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars!

The rankings were determined through an analysis of various rising stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from February 28 to March 30.

Byeon Woo Seok held onto his spot at the top of the list this month with a brand reputation index of 4,248,247 for March.

KiiiKiii shot to second place after seeing a whopping 116.0 percent increase in their brand reputation index since February, bringing their total score to 3,691,021.

Baseball player Kim Do Yeong took third place with a brand reputation index of 3,327,480, marking a 65.59 percent rise in his score since last month.

Meanwhile, Park Ji Hyeon ranked fourth for March with a brand reputation index of 3,155,960.

Finally, Park Seo Jin came in at a close fifth with a brand reputation index of 3,096,352, marking a 27.93 percent increase in his score since February.

Check out the top 30 for this month below!