April Rookie Idol Group Brand Reputation Rankings Announced

Apr 01, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from March 1 to April 1. Only idols who debuted in 2023 or later were considered for the rankings.

KiiiKiii topped this month’s list with a brand reputation index of 2,359,448, marking a 48.18 percent rise in their core since March. High-ranking phrases in the group’s keyword analysis included “I DO ME,” “Gen Z aesthetic,” and “UNCUT GEM,” while their highest-ranking related terms included “hip,” “Gen Z-esque,” and “natural.” KiiiKiii’s positivity-negativity analysis also revealed a score of 85.04 percent positive reactions.

Hearts2Hearts came in at a close second with a brand reputation index of 2,232,975, marking a 58.66 percent increase in their score since last month.

TWS took third place with a brand reputation index of 646,465, while BABYMONSTER ranked fourth with a score of 608,218.

Finally, RESCENE rounded out the top five with a brand reputation index of 525,285, marking a 12.71 percent increase in their score since March.

Check out the top 30 for this month below!