April Variety Star Brand Reputation Rankings Announced

Apr 05, 2025

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 5 to April 5.

Lee Young Ja topped this month’s list after seeing a whopping 252.37 percent increase in her brand reputation index since March, bringing her total score to 6,864,199 for April. High-ranking phrases in her keyword analysis included “Hwang Dong Joo,” “The Manager,” and “love line,” while her highest-ranking related terms included “confess,” “invite,” and “donate.” Lee Young Ja’s positivity-negativity analysis also revealed a score of 93.58 percent positive reactions.

Yoo Jae Suk came in at a close second with a brand reputation index of 6,544,186, marking a 29.90 percent rise in his score since last month.

Kang Ho Dong took third place with a brand reputation index of 2,823,158, marking a 52.60 percent increase in his score since March.

Shin Dong Yup ranked fourth with a brand reputation index of 2,739,173, marking a 46.10 percent rise in his score since last month.

Finally, Kim Jong Kook rounded out the top five with a brand reputation index of 2,731,700 for April.

Check out the top 30 for this month below!