KISS OF LIFE Members Share Handwritten Apology For Controversial Live Broadcast

Apr 05, 2025

Amidst the growing controversy over their recent live broadcast, the KISS OF LIFE members have shared a handwritten letter of apology.

Earlier this week, KISS OF LIFE came under fire for a live broadcast they held in celebration of Julie’s birthday. The theme of the broadcast was “old-school hip hop,” and many viewers voiced concerns about its perceived cultural insensitivity.

Following an official statement made by their agency S2 Entertainment on April 3, the KISS OF LIFE members posted their own personal letter of apology on April 6 KST.

KISS OF LIFE’s full letter, which was written in English, is as follows:

To all our Kissys [KISS OF LIFE’s fandom],

We really want to sincerely apologize for the content that was uploaded that caused so much disappointment to our fans. We have to seem calm on the outside but the time leading up to this letter has honestly been hard. Although we wanted to and should’ve addressed this sooner, we are taking the first opportunity to address it now.

We are sorry.
Our intention was to show how much we loved the category of old school hip hop because it greatly influences our music. While shooting the content we ended up taking the concept too far. We realize now that our content was culturally insensitive and take full responsibility for our actions and can only promise to do better.

We’ve spent the past few days learning and reflecting how our actions have disappointed many of you. We know that there is nothing we can say or do that will magically fix the mistake we made. The only thing that we can promise is that we’ll continue to educate ourselves and show our sincerity through our actions rather than words.

Our mission has always been to spread confidence and love through our music. We truly regret the choices we made and are genuinely sorry for any pain and distress we have caused our fans. This situation has been a valuable learning experience for us. Our Kissy’s [sic] support means the world to us and we will continue to honor you all in every way possible.