SEVENTEEN's S.Coups Named As Global Ambassador For BOSS

Apr 22, 2025

SEVENTEEN’s S.Coups is officially a new face of BOSS!

On April 22, the German lifestyle brand BOSS announced that S.Coups has been selected as a new global ambassador. Through this collaboration, S.Coups will showcase BOSS’ signature looks at major events and special occasions, and he is also set to play an active role in upcoming campaigns.

S.Coups expressed his thoughts, saying, “It is truly an honor to join as a global ambassador for BOSS. To me, BOSS represents style, elegance, and the spirit of self-determination. These values have been a significant driving force in my music career. I am excited for this collaboration as it will allow me to share my passion for fashion and connect more deeply with fans around the world.”