April Idol Group Brand Reputation Rankings Announced

Apr 22, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from March 17 to April 17.

BTS topped this month’s list with a brand reputation index of 6,873,091, marking a 6.58 percent rise in their score since March. High-ranking phrases in the group’s keyword analysis included “ARMY,” “Billboard,” and “military hiatus,” while their highest-ranking related terms included “donate,” “perform,” and “release.” BTS’s positivity-negativity analysis also revealed a score of 90.54 percent positive reactions.

SEVENTEEN jumped to second place with a brand reputation index of 5,276,745, marking a 19.31 percent increase in their score since last month.

Meanwhile, IVE took third place for April with a brand reputation index of 3,937,842.

SHINee rose to fourth place with a brand reputation index of 3,489,514, marking a 50.71 percent increase in their score since March.

Finally, aespa rounded out the top five with a brand reputation index of 3,281,550.

Check out the top 30 for this month below!