"The Rainbow Project" Gathers Superstars for the Benefit of African Children

Hallyu frontrunner Bae Yong Joon, star producer Park Jin Young, recent Cannes attendee Jeon Ji Hyun and singer/actor Rain led an A-list line-up of actors and idols participating in “The Rainbow Project,” a charity auction to help African children.

“The Rainbow Project,” a brainchild of art director Go Young Hee and Broom Tree, aims to raise funds through a week long sale of stars’ personal possessions, exhibition of artwork and performances, and health and beauty promotions. Profits made from the event happening in Seoul on September 17 to 25, will be donated for the benefit of opening up the dreams of poor African children.

“I wish to share the happiness and hope,” Jeon Ji Hyun said in a statement.

“I am delighted to have been given the chance to be a part of ‘The Rainbow Project,’” actor Jo In Sung said. “I hope everyone supports the event to help children live their powerful dreams.”

Actress Son Ye Jin, last seen on TV in 2010’s “Personal Taste,” donated a bracelet she had made herself.  She said, “I am happy my personally made bracelet can be a part of this.”

Actors Jang Hyuk, Go Soo, Kang Ji Hwan, Lee Min Ki, Daniel Henney, Song Joong Ki, Ryu Seung Soo, and Kim Soo Hyun, along with today’s hottest idols Kim Hyun Joong, 2PM and miss A participated in the charity project as well.

While “The Rainbow Project” is gaining attention for the participation of celebrities, it is only the latest charity program of its creator Go Young Hee, who, for 10 years, has been teaching art to those who could not afford it.