Yoo Seung Ho Transforms into a Heartthrob for "U&B"

Actor Yoo Seung Ho recently appeared in makeup brand “U&B” advertisements as a romantic heartthrob. 

On March 29, “U&B Korea” launched their promotional materials featuring handsome Yoo Seung Ho as their model. 

U&B currently holds a partnership with the city of Incheon as a beauty brand. On January 29, Yoo Seung Ho was appointed to be Incheon’s public relations ambassador and consequently became an endorsement model for U&B. 

Whether it’s lying in a bathtub of floating rose petals or carrying a rose in his mouth, Yoo Seung Ho’s sexy and romantic image is bound to captivate fans once more. 

Representatives of U&B released this statement regarding their choice of endorsement model: “We picked Yoo Seung Ho because of how he became an overnight sensation as a rising Hallyu star. We thought it only fitting to cast him as our endorsement model as part of an effort to appeal globally through our beauty products.”

Yoo Seung Ho recently began serving his mandatory military service.