Lee Jong Suk is Smoking in Denim for "Jambangee"

Lee Jong Suk is smoking hot for Korean jeans brand “Jambangee.”

As the popular denim brand’s favorite muse since last year, Lee Jong Suk delivers once again for this season’s fall collection. The photos show Lee Jong Suk getting up close and personal with the camera, showing a variety of expressions that range from rebellious to angry to adorable. His slicked back hair, partially unbuttoned jean shirt, and the scarf tied around his neck create a 1950s bad boy image. This marks a shift in his image of an innocent boy-next-door to a fine ladies’ man.

You can catch Lee Jong Suk in the upcoming movie “The Face Reader,” playing the role of the son of a talented face reader next to Song Kang Ho. The movie releases in Korea on September 11.