"Misaeng" Star Im Si Wan Signs Eight Endorsement Deals

ZE:A‘s Im Si Wan has become one of the most sought-after faces in the advertising industry.

The actor/idol, who is currently starring on the extremely popular tvN drama “Misaeng,” recently signed eight modeling contracts with a wide range of companies. In the upcoming months, Im Si Wan will be seen advertising clothing, cars, banking, communication services, outdoor clothing, beverages, groceries, and paper products.

The star is currently worth more than ever before, and he is said to be in the same range as actor Kim Woo Bin. After earning praise for his performance on “The Attorney” and “Triangle,” Im Si Wan surpassed the two hundred million won (approximately $200,000 USD) line, and his value has only increased thanks to the success of “Misaeng.”

A representative of one of the firms explained, “His clean image is extremely charming. Also, his character on ‘Misaeng’ attracts sympathy from the public. The fact that he has no anti-fans is a positive and important factor for advertisers,” and added, “His value has gone up a lot. In comparison to Kim Woo Bin, Im Si Wan is paid slightly less, but in some cases, he might be paid even more than Kim Woo Bin.”

His agency Star Empire revealed, “He has signed multiple advertising contracts. We are receiving a lot offers, and both Im Si Wan and the company are extremely grateful. We will show you good acting in return.”